Customer marketing, whether BtoB or BtoC, has evolved considerably in recent years. The arrival of Internet 2.0, the development of e-commerce and increased competition from… Read More »Patented innovation, a marketing argument for your customers
Laurent Rocuet, Director of Research & Development at Kiwatch, shares his views as an entrepreneur. This is an interview with a French company that innovates… Read More »Innovation and artificial intelligence at Kiwatch
At a time when companies are launching CSR (Corporate Social Responsibility) projects, they are increasingly assuming the role they have to play in the economy… Read More »How industrial property contributes to the European economy
Counterfeit cosmetics account for an estimated 10% of the global cosmetics market. This represents a loss of earnings for the manufacturers who market the original… Read More »Patents and counterfeit cosmetics: Key facts and figures
Creating an e-commerce site means entering a competitive market. Online sales require substantial investment not only to set up a store, but also to promote… Read More »Legal protection for an e-commerce site
Do you have an innovative activity, and are you wondering whether your invention should be protected by a patent? You’re not the first person to… Read More »Innovation: 4 reasons to apply for a patent
To protect your invention, secrecy is a crucial factor in the patentability criteria. The technical solution you wish to patent must not have been the… Read More »CPI confidentiality discussed in the Pacte Act
The patent grant procedure takes place in several stages. They consist of a series of examinations to determine the patentability of the invention and its… Read More »Can filing a patent be free?
Registering a patent is a real investment for a company. By protecting an innovation, you gain control over its exploitation. An invention can be exploited… Read More »How to lower the cost of patenting for your company
A concept is a general idea that defines an object, or allows us to mentally represent that object. The term “concept” is frequently used in… Read More »Protecting an idea or concept with a patent
